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Media Strategy and Media Buy - It Starts Here Campaign

发布时间	所属地区	所属机构	语言
2024年06月11日	--	--	英语 (English) 中文

Published date: 11 June 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Advertising and marketing services - 79340000

Advertising consultancy services - 79341100

Advertising management services - 79341200

Show additional CPV codes for this notice

Advertising campaign services - 79341400

Direct marketing services - 79342100

Location of contract

B4 6AT

Value of contract

£0 to £140,000

Procurement reference

IT-198-306-2024-WMGC-0391

Published date

11 June 2024

Closing date

28 June 2024

Closing time

12pm

Contract start date

29 July 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.

The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.

The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here.

WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.

More information

Links: https://in-tendhost.co.uk/wmgrowth/aspx/

Additional information on how to apply for this contract
Additional text: Is a Recurrent Procurement Type? : No