Published date: 25 June 2024
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
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Closing: 15 July 2024, 12pm
Contract summary
Industry
Administrative services related to tourism affairs - 75125000
Marketing management consultancy services - 79413000
Location of contract
B4 7WB
Value of contract
£0 to £25,000
Procurement reference
IT-100-4222-PQ0532
Published date
25 June 2024
Closing date
15 July 2024
Closing time
12pm
Contract start date
4 August 2024
Contract end date
31 January 2025
Contract type
Service contract
Procedure type
Other
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Birmingham City Council (BCC) would like to support the development of Birmingham's tourism attractions and experiences, with a particular focus on heritage and the city's unique stories. To deliver this there is a requirement for a tourism specialist with extensive experience of working in the sector, supporting businesses to develop bookable products for the coach and group market; and to provide training in marketing and storytelling.
BCC is a partner in the Birmingham, Solihull and Black Country Local Visitor Economy Partnership and there is an existing travel trade development programme that our visitor economy businesses can access to support their product development and access to trade partners. This project will complement that activity with a clear focus to become first in class for our city centre and neighbourhoods' coach and group welcome, to drive more visitors to our attractions, and to support the recovery of the coach and group market. This underpins planned future funding to improve coach and driver facilities in the city.
Birmingham has an incredibly diverse, high-quality tourism offer that appeals to many different markets. The vast majority of visitors who visit the city leave with a positive impression, however the proposition and marketing message to visitors has been delivered alongside regional messaging, owing to funding constraints. The Birmingham Visitor Destination Plan 2022-27 has identified 'History and Heritage' as one of the key hero themes where Birmingham is particularly strong in terms of quality and distinctiveness. There is a wealth of unique heritage attractions and experiences that have the potential for growth but are hampered by a low profile outside of the region. This activity will also support the effective promotion of the city and hone its tourism identity - both of which are priorities of the Visitor Destination Plan.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The consultant/specialist will work with the Council's Tourism Officer to:
o Identify through a desk-based audit, Birmingham attractions which are working with, or have the potential to accommodate, coach and group business.
o Provide insight to modern group and coach planners' requirements from a destination, post COVID-19.
o Identify gaps in the destination's coach offer.
o Schedule 1-to-1 meetings with the top attractions with coach and group potential to develop their domestic coach and group offer.
o If they have wider aspirations to work with the travel trade, they will be referred to the existing travel trade development programme workshops and 1-to-1s and take part in the new Visitor Pass.
o Support businesses in storytelling and marketing their tourism products and experiences to this coach and group market, for the creation of a coach and group section in the regional travel trade guide - this could include working with clusters of attractions...
More information
Links
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https://in-tendhost.co.uk/birminghamcc/aspx/
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Additional information on how to apply for this contract
Additional text
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If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.
Delivery Notes
Birmingham
Is a Recurrent Procurement Type? : No
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
Contact name
Salman Al-Rawni
Address
Corporate Procurement Services
Woodcock Street
Birmingham
B4 7WB
United Kingdom
Telephone
0121 464 8000
Email
Salman.Al-Rawni@birmingham.gov.uk
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