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Augmented Reality Trail brief

发布时间	所属地区	所属机构	语言
2024年05月30日	--	--	英语 (English) 中文

Published date: 30 May 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Communication and multimedia software package - 48500000

Computer game software package - 48911000

Communication and multimedia software development services - 72212500

Show additional CPV codes for this notice

Content management software development services - 72212783

Miscellaneous software development services and computer systems - 72212900

Computer game software development services, family titles and screen savers - 72212910

Computer game software development services - 72212911

Entertainment software development services - 72212932

Location of contract

SE23 3PQ

Value of contract

£100,000

Procurement reference

HM086

Published date

30 May 2024

Closing date

24 June 2024

Closing time

9am

Contract start date

15 July 2024

Contract end date

31 August 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

We are tendering for a supplier or suppliers who can help create a fun and playful Augmented Reality experience for mobile devices, connecting our Museum and Gardens, encouraging exploration of the natural world through our collections and venue. The aim is to encourage an appreciation and exploration of nature, through our current and future values - to be fun, open, and welcoming. We would like to develop an AR environment and AR content
to create Trails and treasure hunt type experience for the Nature + Love project, which we can continue to use to create new AR trails/markers with, in the future. This is aimed at family visitors, who will collect these AR creatures by proximity, and be able to create media (photos/video) for sharing with them. Detailed Platform, Content, Training and Future Requirements and information about our audiences are set out in the ITT.
While we have done some scoping out of this project, we are also interested in hearing your creative ideas that can reach the audiences, achieving the same project aim and objectives.
Tenderers are asked to provide the following information:
• Your approach to the project and how you would meet the criteria, with any creative approaches you have.
• Provide up to 3 case studies and references, which align as close as possible with this project in terms of themes, scale and/or physical environment from the last 8 years.
• Work experience summary for key staff that would be working on the project.
• Outline of costs and initial timeline for meeting the project, with breakdown.
• Details of how you align with Horniman values and sustainability within your work.
• Brief company history.
• Completed anti-fraud and anti-bribery statements.
• Acknowledgement that you have read our procurement terms and conditions.
• A point of contact for correspondence to the tender, with email address and phone number.
Shortlisted potential suppliers will be invited to visit the Museum and Gardens in person, as the landscape and layout of the site is integral to delivering the AR experience.
Criteria we will be assessing responses on:
• Demonstrable experience 30%
• Approach for the project and initial creative ideas: 30%
• User testing and training experience: 10%
• How the supplier(s) expect to staff the project throughout, 5%
• Approach to ensuring that Horniman values and sustainability considerations are embedded within the project throughout: 5%
• Best value for money tender: 20%
If you are interested in tendering for this opportunity, please send the information required above to Connie Churcher, Head of Digital and Communications, (cchurcher@horniman.ac.uk) at the Horniman by 9am, 24 June, by email.
Please be aware that our email system will not accept attachments that total in excess of 9MB. For any larger attachments, please send by wetransfer and confirm by email that they have been sent so that we can confirm receipt.
You can ask questions prior to submission by email.