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UK_2024_English Exams Content Marketing Framework

发布时间	所属地区	所属机构	语言
2024年10月23日	--	--	英语 (English) 中文

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Published date: 23 October 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Advertising and marketing services - 79340000

Advertising services - 79341000

Advertising consultancy services - 79341100

Show additional CPV codes for this notice

Advertising management services - 79341200

Advertising campaign services - 79341400

Location of contract

E20 1JQ

Value of contract

£0

Procurement reference

IT-117-3687-BC/03687

Published date

23 October 2024

Closing date

10 December 2024

Closing time

11:59pm

Contract start date

3 February 2025

Contract end date

2 February 2027

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows:
1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer.
2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer.
3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition.

The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster.

Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities.

The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts.

The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at £3,600,000 exclusive of VAT over the full 4-year term (£890,000 per annum).

More information

Links: https://in-tendhost.co.uk/britishcouncil/aspx/

Additional information on how to apply for this contract
Additional text: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery.

Is a Recurrent Procurement Type? : No