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Brand Proposition Development

发布时间 所属地区 所属机构 语言
2024年03月29日 -- -- 英语 (English) 中文
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Published date: 28 March 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

Closing: 12 April 2024, 5pm

Contract summary

Industry

  • Research services - 73110000

  • Research and development consultancy services - 73200000

  • Market and economic research; polling and statistics - 79300000

  • Location of contract

    United Kingdom

    Value of contract

    £80,000

    Procurement reference

    NCT03

    Published date

    28 March 2024

    Closing date

    12 April 2024

    Closing time

    5pm

    Contract start date

    22 April 2024

    Contract end date

    31 January 2025

    Contract type

    Service contract

    Procedure type

    Open procedure (below threshold)

    Any interested supplier may submit a tender in response to an opportunity notice.

    This procedure can be used for procurements below the relevant contract value threshold.

    Contract is suitable for SMEs?

    Yes

    Contract is suitable for VCSEs?

    Yes


    Description

    We are looking for an agency to develop a name, narrative and visual identity for the Nature Cities & Towns (working title) partnership initiative.

    The initiative brings together 3 founding partners - the National Lottery Heritage Fund, Natural England, and the National Trust. Together, the partners will offer cities and towns across the UK the tools and support that they need to take ambitious action for nature, and for their populations. It is our intention to grow a network of key partners, starting with Natural England's sister agencies in the devolved nations.

    Working together with local authorities and cross-sector partners, the programme aims to make sure everyone has access to quality natural spaces a few minutes' walk from home and is able to spend time outdoors in nature every day. Community needs and engagement will be at the heart of the changes made to achieve this. And the towns and cities emerging will be better connected, more resilient to climate change, naturally flourishing, growing greener economies and jobs.

    This partnership builds on, and expands, the Future Parks Accelerator partnership between the National Lottery Heritage Fund and National Trust. This programme worked across 8 places in the UK to rethink the role urban green space can play in building a sustainable future for towns and cities.

    Over the first 3 years, the programme will:
    • Bring together a collaborative network of ambitious places
    • Equip the network with tools and support to make change happen
    • Run a capacity-building grants programme for ~20 recipient places
    • Launch an accreditation scheme so places can verify their progress and assure funders and investors
    • Attract external investment in places and develop wider incentives for long term change

    This contract will be delivered in two stages:
    • Stage 1: April to July 2024 - research and development of the brand name and narrative, to bring us to a "soft launch" moment planned for July
    • Stage 2: July 2024 - Jan 2025 - developing and testing visual identity routes including logos, alignment with existing partner identities, graphics etc

    Please see the full brief for this commission for further detail.

    Submission process
    The tender response should include details of the following (scoring in brackets):
    • Outline of your proposed approach to brand development - including how you would approach the phasing, and partnership aspects (35%)
    • Description of your relevant experience, including examples of at least two pieces of similar work (35%)
    • Proposed budget breakdown (30%)
    • Details of any matters or concerns not covered by this brief.
    Proposals should not exceed 10 pages in length. Submitting a proposal more than 10 pages will automatically result in the rejection of the proposal.
    Please submit proposals by email before the deadline of 12 April 2024 to the following contact: Rachel Jeffcoat, rachel.jeffcoat@nationaltrust.org.uk


    More information

    Attachments

  • CONFIDENTIAL - Nature Cities & Towns Brand Development brief.pdf
  • Tender notice
  • Please see the full contract brief above for further details on this commission.
  • Links

  • https://www.futureparks.org.uk/
  • Technical specifications
  • FOR INFO - Website of the Future Parks Accelerator programme mentioned in the brief.

  • How to apply

    Follow the instructions given in the description or the more information section.


    About the buyer

    Contact name

    Rachel Jeffcoat

    Address

    HEELIS, KEMBLE DRIVE
    SWINDON
    SN22NA
    England

    Email

    rachel.jeffcoat@nationaltrust.org.uk


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