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Brand Tracking/PIN/PRO/224

发布时间 所属地区 所属机构 语言
2024年10月03日 -- -- 英语 (English) 中文
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Published date: 3 October 2024

Open early engagement - This means that a procurement idea is currently active, it is in the early stage of development and judging interest from potential suppliers.

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Closing date: 23 October 2024

Contract summary

Industry

  • Market research services - 79310000

  • Location of contract

    MK7 6AA

    Procurement reference

    OUPA11365

    Published date

    3 October 2024

    Closing date

    23 October 2024

    Contract is suitable for SMEs?

    Yes

    Contract is suitable for VCSEs?

    Yes


    Description

    The OU will soon be embarking on a competitive tender for Brand Tracking research services.

    The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers. The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers.

    Agencies that would like to participate in this early market engagement exercise must do so via the OU's e-tendering website, In-Tend:-https://intendhost.co.uk/openuniversity/

    To participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October 2024 via the correspondence function on In-Tend.


    How to apply

    Follow the instructions given in the description or the more information section.


    About the buyer

    Contact name

    Procurement Team

    Address

    The Vice-Chancellors Office
    MILTON KEYNES
    MK76AA
    England

    Telephone

    01908655814

    Email

    finance-tenders@open.ac.uk


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