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NMRN Brand Development Programme

发布时间	所属地区	所属机构	语言
2024年04月25日	--	--	英语 (English) 中文

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Published date: 18 March 2024

Last edited date: 19 April 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

Contract summary

Industry

Market and economic research; polling and statistics - 79300000

Marketing management consultancy services - 79413000

Location of contract

PO1 3NH

Value of contract

£75,000 to £100,000

Procurement reference

231595

Published date

18 March 2024

Closing date

26 April 2024

Closing time

12pm

Contract start date

21 May 2024

Contract end date

31 July 2024

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation.

We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models.

The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels.

The tender is split into two lots, please see the ITT for specific information related to this.

The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this.

All clarifications are to be sent to tenders@nmrn.org.uk

More information

Attachments: NMRN Guidance and FAQs for Suppliers [SQ]v2.pdf

Clarifications to bidders questions

Regular questions regarding the ITT's Selection Questionnaire.; Brand Development Programme Annexe A_Scope of Service- FINAL.pdf

Technical specifications

Annex A- Full scope of requirement for this tender opportunity.; NMRN Std Terms and Conditions- Sample Copy.pdf

Contract draft

The NMRN's draft standard terms and conditions, please send any clarifications regarding this to the NMRN as we will listen to constructive considerations.; Clarifications and Responses- Issue 1.pdf

Clarifications to bidders questions; NMRN ITT Brand Development Programme v2.docx

Tender notice

Updated 19th April; Clarifications and Responses- Issue FINAL.pdf

Clarifications to bidders questions

Final Issue of Clarification Questions and Responses